As a therapist it can be very hard to switch off and enjoy a beauty treatment! The common question we are always asked- “why do you pay for treatments when you work in a salon?” It’s a good question, but a very easy one to answer- we want to escape work too and we want to be the customer!
I want to sit and read a magazine and enjoy a cup of tea or coffee whilst I’m waiting for my treatment! But yes, it can be very hard to switch off and enjoy the treatment and this has its pros and cons.
The beauty industry is a huge industry, but also a very small one- everybody seems to know everybody! I don’t see the need in being competitive with other local salons or therapists. All of our businesses work because of who WE are and what WE have built, and that makes us all very unique.
I enjoy going to other local salons or spas for treatments and always feel honored when other therapists choose to visit us for their treatments. I am a member of a number of face book groups for fellow therapists and salon owners and just LOVE seeing people bounce ideas off one another, support one another and provide motivation for one another. It is inspiring to see and makes me feel proud of the industry I am in.
Of course, whilst in another salon or spa your therapist head just cannot switch off and you find yourself looking or thinking “oh that’s a good idea” or “I would slightly change that” – but why does that have to be a bad thing?
Writing this blog and carrying out training in the salon with the team got me thinking… What is it that makes us decide yes or no about a salon or therapist and what is it that makes us return and feel loyal?
For me? It’s the little touches! I’m not interested in how cheap or expensive a treatment or product is or where the salon or therapist is based. I care about receiving high quality treatments in a salon that makes me feel welcome the moment I walk in. I want to walk in to a treatment room and for it to be warm and cosy and for my therapist to remember what it is I had last time I visited or remember a conversation we may have had.
These things make me return and become a loyal customer!
Through out the years I’ve had some good and bad experiences, but haven’t we all? It’s because of all these experiences though that I am the therapist and my salon is the salon it is today. I STRIVE off customer feedback and reviews and I am always glad of it- whether it’s good or bad. Sometimes it can be hard to look at your own salon or treatment as a customer and so hearing the little feedback/opinions/comments is just what we need.
In fact, it was only recently that a customer briefly mentioned how it would be nice for the water that we offer after a treatment to be ice cold to make it more refreshing. Great, that’s a little touch from us that could be so important to you! So now, every morning, we make sure we have ice cold water ready for the day and for our customers.
My motto since starting out on my own has always been quality over quantity and this is something I make sure stays at the very top of our list!
Little Luxury (and myself!) has grown so much in the 21months we have been open and I ensure all our therapists are offering the highest standard treatments possible by providing constant training. I want my team to be proud of the work they do and the salon they work in and I want our customers to feel a part of our team and look forward to every visit!
THIS is a successful business to me and makes me love my job every single day.
Who knows where Little Luxury will end up or what else we could become?! But what I do know is, through out every journey, customer care and satisfaction will be the first thing on my mind. Because, let’s face it, without all of our lovely customers- we would not be here!!
Thank YOU for supporting Little Luxury and for choosing us!